THE HISTORY
The area of Viesca, located in the heart of Tuscany, a stone’s throw from Florence and Chianti, has been inhabited since Roman times, as evidenced by the Latin toponyms of the places. In fact, the name Viesca might be older than Latin; in fact a “Viescha” or “Viesch” is known to be near “Arna” or “Arnen” in the Swiss mountains, suggesting it might have been founded by the ancient Etruscans driven
out by the Gauls.
Owned by the Counts Guidi in the 1200s, it went through a troubled period of wars that led to the decline of the Viesca castle, leaving it in ruins two centuries later. In the 1400s, the Brunello family took ownership, but it soon came under the control of the city of Florence. A new period of land division and partition began until the late 1600s when the Marquis Francesco di Leonardo Tempi reunified the property by purchasing it. The property quickly passed from the Tempi family to the Orsi family, then to the Medici-Tornaquinci family, and finally to the Martelli family. In 1879, the Marchesa Nerli became the owner, turning it into an “agricultural school” under the influence and proximity of Don Bosco.
Years of ownership changes followed until, in 1952, Salvatore and Wanda Ferragamo fell in love with this oasis in Valdarno and purchased it with the intent of making it a private residence where their children could grow up in the beauty of the Tuscan nature. With the arrival of the Ferragamo family, a significant renovation and architectural recovery work began, restoring the main villa and nearby farmhouses to their original beauty, and making them the ideal place to spend summers and free time with the entire family.
Thus, as Wanda Ferragamo dreamed, Viesca became the background for many beautiful memories for her children and grandchildren: each season had its ritual, following the rithm of the land; the September grape harvest, which turned into a celebration; the olive, wheat, and chestnut harvests, in contact with nature and the farmers; the small raids in the chicken coops where the children enjoyed mixing the eggs that were strictly divided by variety; climbing the jujube tree to feast on its small fruits; the blowguns, bows, and arrows improvised with the canes of a bamboo forest, which remains intact to this day.
Mrs. Wanda Ferragamo’s dream of turning it into a place dedicated to hospitality came true a few years later, with some villas becoming a summer residences for families seeking relaxation and well-being.
Owned by the Ferragamo Holding, in 2019 it became part of the hospitality offerings of Il Borro estate, a diffused hotel within a medieval village and an organic farm and winery located in Valdarno.
Today, Viesca Toscana, part of the Small Luxury Hotels of the World circuit, is a diffused hotel in the heart of Tuscany, offering various tailor-made solutions for every guest: Villa Viesca, the 16th-century main house, once the summer residence of Salvatore and Wanda Ferragamo and an emblem of timeless elegance, 6 private villas with private outdoor pools, and 20 suites in the Borgo di Pian Rinaldi, in the
Roseto, and in the Family Cottage Due Torri.
Viesca Toscana sees Ferruccio Ferragamo serving as President, and his daughter Vittoria Ferragamo as Brand Ambassador.
THE PHILOSOPHY
Viesca Toscana stands out for its deep dedication to the guests, offering an unparalleled range of personalized services aimed at satisfying every expectation and desire.
Hospitality, authenticity, and enhancement of the territory, sustainability, and attention to detail fully align the Estate with the philosophy of Il Borro. Even the cuisine, under the careful guidance of Executive Chef Andrea Campani, is a further proof of this.
Privacy, discretion, tranquility and well-being characterize the atmosphere of this oasis of peace where everything is designed to ensure the wellness of both adult and young guests. The meticulous and unobtrusive restoration works have been carried out with full respect for the historical charm and authentic spirit of the place: the Villas, today as in the past, welcome families in search of precious moments to share with their loved ones. Parents find a place to live in complete relaxation, while their children enjoy the vast spaces of the Estate or participate in activities specifically designed to entertain them.
A great love for nature and its living beings could only make Viesca Toscana a completely pet-friendly structure, ideal also for those who have small four-legged friends with them.
Staying in Viesca means reconnecting with oneself and with nature, feeling part of a corner of Tuscany where beauty, a homely feeling, and nature blend to guarantee a genuine and rejuvenating experience.
THE ESTATE
Viesca Toscana extends over an area of 70 hectares in Reggello, in the very heart of Tuscany, only 25 km from Florence and just a few minutes from the most beautiful locations in Chianti. This strategic position allows guests to experience the best of Tuscany: the tranquility of the countryside and the beauty of the landscape, as well as a wide range of food and wine itineraries, cultural experiences, and many other unique and personalized activities for every traveler.
Viesca’s hospitality is also reflected in the farm-to-table dining concept of Il Borro Tuscan Bistro – Viesca, led by Executive Chef Andrea Campani, dedicated to Tuscan cuisine and quality raw materials. It brings local excellence to the table and serves as a typical “shop” where guests can purchase wine, organic olive oil, and other local products.
The offerings also include the Spa La Corte – Viesca, equipped with a hot tub, sauna, Turkish bath, relaxation area, elegant treatment rooms, and a couple’s spa suite for those who wish to indulge in a pure wellness experience. There is also a gym with state-of-the-art equipment for staying fit.
Guests also have access to a large outdoor pool, ideal for cocktails and aperitifs during the day; two tennis courts surrounded by a poplar forest; personalized yoga lessons, breathing exercises, and meditation with a private instructor to relieve stress, and mountain bikes or e- bikes with pedal assistance for exploring the surroundings. Nearby, there are areas for horseback riding and for wonderful horseback excursions, as well as endless nature trails where guests can admire
free-roaming animals and the characteristic Balze del Valdarno, along with guided tours to discover the region and its traditions.
Viesca is immersed in a large surrounding park, where pines, olive trees, plane trees, large oaks, and cypresses grow alongside cherry, pomegranate, and plum trees.
A rich wildlife finds refuge in the Estate: porcupines, hedgehogs, green lizards, and various bird species live undisturbed. In spring and summer, the chirping of swallows joins the joyful songs of hoopoes and house martins; with the arrival of autumn come pheasants, finches, and goldfinches.
HOSPITALITY
THE RESIDENCE OF WANDA FERRAGAMO
Wanda Ferragamo created the soul of Viesca, and the “family” atmosphere is still felt in every detail today. The furnishings reflect the savoir-faire of the hostess, far from excess, elegant in its simplicity. Wanda’s memory echoes everywhere: from the suites named after the iconic shoes of the historic “Shoemaker to the Stars” (including the “Rainbow Suite”); to the doorbell with the sign “Ferragamo Family”, and the wonderful gardens that still preserve the roses she loved so much. Wanda was indeed a great enthusiast, so much so that the “Wanda Ferragamo®”, with its intense and brilliant pink color, was created in her honor. Not to be forgotten are the beehives, which pay tribute to her passion for beekeeping and her connection to the countryside. Photos and portraits of the Family are displayed on the walls of the halls and corridors, and in the suites, guests can page through the Ferragamo exhibition books and the biographies of Salvatore and Wanda, all enhancing the important heritage of this place, an emblem of timeless elegance.
Viesca is a place of heart for the Ferragamo Family members, where they spent their summers observing and learning how to work in the country. It was among these special and gentle landscapes so rich in colors that Ferruccio Ferragamo’s love was born, leading him to open the gates of Viesca, and transform it into a place of high hospitality, thus fulfilling his mother’s dream.
Today, the Estate offers tailor-made stays in seven beautiful private villas, each with a pool and exclusive services for the guests to feel at home, and 20 elegant suites in the heart of the Estate in Pian Rinaldi, Roseto, and the characteristic Family Cottage Due Torri, ideal for shorter stays.
The Villas of Viesca, oases of well-being oases where you can recharge your energy, in the unspoiled greenery countryside, where you can recharge your energy, are ideal for families and groups of friends who want to be together and relax while enjoying the wonders that Tuscany offers.
Each residence is an expression of authentic Tuscan elegance: antiques pieces coexist together with furnishings made by local artisans, the materials are precious materials, and the fabrics in warm tones fabrics are in perfect harmony with the surrounding natural colors.
What makes the A stay in at the Villa is unique and characteristic special is the possibility because of the many of numerous exclusive and personalized services:
The private chef, who creates menus inspired by the typical dishes of Tuscan and Italian cuisine.
The “Cassetta Orto del Borro” delivery service in the Villa, for those who do not want to give up the pleasure of cooking with local, high-quality products and ingredients.
Cooking lessons, designed for adults and children, which end with a convivial lunch celebrating the Tuscan good life.
Cocktail classes: to discover the secrets behind a handcrafted cocktail and learn how to make some representative typical cocktails of the Tuscan tradition, thanks to a guided lesson by expert bartenders.
En suite massages: a series of personalized wellness treatments tailored to the needs of each guest, performed by the expert staff of the Spa.
Perfect examples of classic Tuscan residences are Villa Viesca, Villa Gelso, Villa Merlo, Villa Due Torri, Villa Acciaioli, Villa Pozzo, and Villa Marnia.
THE VILLAS
VILLA VIESCA
VILLA VIESCA – THE MANOR HOUSE
Viesca is the name given to both the Estate and the finely restored grand manor house dating back to the 16th century, that was once the summer residence of Salvatore and Wanda Ferragamo. The renovation work has restored it to its original splendor. Furnished with antiques, decorated with original frescoes, it offers a charming atmosphere of bygone times, and is surrounded by a garden with an
infinity pool and a romantic park with monumental trees. Inside, the spaces that were once dedicated to the large barrels and the wine cellar where the tastings were held, are still preserved.
Thanks to recent expansion work, it has nine double rooms with en suite bathrooms, a large dining room, and ample common areas, including a cozy reading room and a charming living room that opens onto a panoramic terrace overlooking the lush surrounding landscape. On the ground floor, there is the original private chapel where intimate and romantic weddings can be celebrated and the Agricultural
Museum, a space with more than three hundred objects and artworks that tell the story of Tuscan peasant civilization and preserve its memory.
THE VILLAS OF VIESCA TOSCANA
Recently restored, each villa is equipped with a large kitchen, a spacious dining room, a comfortable living room, and numerous rooms with breathtaking views over the green hills or the iconic Balze del Valdarno. They all have a large private garden with an outdoor pool, relaxation area, and plenty of privacy. For added convenience, some of the Villas offer dedicated staff, including butlers and chefs.
VILLA GELSO
With the classic style of Tuscan farmhouses, it can accommodate up to 14 people.
Next to the Villa is the Cottage Gelso, which increases the occupancy to 20 people.
Ideal for family gatherings or groups of friends. The ground-floor rooms open onto the garden, which has a double view of the belvedere terrace and the large area around the pool.
VILLA MERLO
Completely restored in 2018, it stands in a panoramic position, surrounded by postcard-like landscapes with gentle hills, wide meadows where deer graze undisturbed, oak woods, and pine forests. An ideal accommodation to fully experience nature and regenerate in total relaxation. The Villa, with a fenced private garden and large infinity pool, is perfect for families with children or pets.
The classic contemporary furnishings are the work of local artisans, and the pastel-colored tapestries and curtains convey freshness and harmony. It accommodates up to 10 guests and has 5 spacious bedrooms, each with an en-suite bathroom.
VILLA DUE TORRI
Restored in 2022, this characteristic villa with its peculiar turrets stands out within the Estate. The beautiful infinity pool and the view of the countryside make this villa ideal for relaxing stays. The highlight of Villa Due Torri is the enchanting outdoor loggia with a lounge and dining table for unforgettable dinners under the stars. The villa can accommodate up to 10 guests, with the possibility of reaching 16, thanks to the adjacent Family Cottage Due Torri with 3 extra suites.
VILLA ACCIAIOLI
The classic country residence that every noble Florentine family owned, for taking a break from the hectic city life. Renovated in 2022, it can comfortably accommodate 8 people, and for larger groups, the finely restored Cottage Acciaioli is prepared to host up to 12 people, ensuring a stay full of friendship.
VILLA POZZO
Renovated in 2022, it is particularly suitable for small families, with its cozy and intimate atmosphere. The Villa is surrounded on three sides by wide meadows and tall trees; the beautiful infinity pool fits perfectly into the surrounding landscape.
From the ground-floor living room, you can access the large dining room that opens onto the garden; the kitchen is spacious and well-equipped. Ideal for families, it can accommodate up to 6 people.
VILLA MARNIA
Villa Marnia is an independent and exclusive villa, located outside the Viesca Estate, immersed in a green corner of Tuscany, half an hour from the center of Florence, thus enjoying total privacy, for a most authentic Tuscan experience. Surrounded by a private garden of 3,000 square meters, Villa Marnia consists of two exclusive-use buildings, the manor house with 5 double bedrooms and private bathrooms, and its annex with a living room, equipped kitchen, and double bedroom with bathroom. Villa Marnia is ideal for long family stays and can accommodate up to 12 guests.
The 17 elegant suites of Pian Rinaldi and Roseto, in the heart of the Viesca estate, and the Family Cottage Due Torri with 3 suites, are ideal for shorter stays.
With their warm and elegant interiors, the suites – categorized as Superior, Deluxe, and Prestige – are spacious and bright, and range from 30 to 70 square meters, featuring natural tones that evoke the typical colors of the Tuscan lands. The high-quality materials used, such as wood, terracotta, and travertine, contribute to creating an atmosphere that blends the charm of nature with elegance. Each suite is enriched with refined furnishings crafted by local artisans.
Within the Borgo, there is also the characteristic Family Cottage Due Torri, spread over two floors of a finely restored ancient barn, which can accommodate up to 6 people. Inside the Family Cottage Due Torri, a large living room is ideal for spending time together.
Guests can enjoy the freshwater outdoor pool, with an adjacent garden for pleasant moments of peace and tranquility. Nearby, there are also two tennis courts, surrounded by a grove of ancient poplar trees, and the Spa.
Breakfast services are available at Il Borro Tuscan Bistro – Viesca.
THE SUITES
FOOD & RESTAURANTS
To complement every moment of the stay with the typical flavors of Tuscany, there is Il Borro Tuscan Bistro – Viesca, the dining concept led by Executive Chef Andrea Campani. Dedicated to Tuscan cuisine and quality ingredients, it is also located in Il Borro, Florence, Dubai, London, and Elounda in Crete, offering high-level cuisine in a warm and elegant environment.
Recently renovated and expanded, the restaurant now features a space dedicated to cooking classes and wine tasting, allowing guests to learn the secrets of Tuscan culinary tradition while sampling prestigious labels from Il Borro. Additionally, there is a Cocktail Bar offering personalized drinks, and a wine bar with a selection of Italian and international wines.
The gastronomic offerings, curated by the Executive Chef of Il Borro restaurants, Andrea Campani, pay homage to his homeland: Tuscany. Traditional dishes are skillfully revisited with a contemporary twist, enhancing and preserving the authenticity of the products.
In line with Il Borro’s philosophy, the gastronomic offerings at Viesca Toscana are a true Farm to Table Experience, featuring a menu exclusively dedicated to highlighting the region’s excellence. Particular attention is paid to the ingredients, always fresh and seasonal, such as vegetables from Il Borro’s Organic Garden, and meats, cheeses, and fish supplied by carefully selected local producers with ongoing partnerships.
IL BORRO TUSCAN BISTRO VIESCA
The gastronomic offerings include events and recipes: from the Pizza Night with gourmet pizzas, to dishes dedicated to Wanda Ferragamo, featured in the seasonal menus. Among these are the Escarole and Olive Savory Tart, Stewed Octopus, and Linguine alla Nerano, which Wanda loved to cook in the large kitchen of Villa Viesca for her children and numerous guests, creating special moments of sharing
and joy that are now relived in the intimate and family-friendly restaurant. These same dishes are also the highlights of the cooking classes where guests can learn the secrets of family recipes.
Open all day, it is an informal place where you can also purchase typical local products, enjoy an excellent breakfast with local and organic products, a light Tuscan-style lunch, asunset aperitif, and a dinner accompanied by quality wines.
WELLNESS
SPA LA CORTE – VIESCA
Spa La Corte – Viesca, located in the heart of the estate in front of Il Borro Tuscan Bistro – Viesca and the tennis courts, overlooks a large garden filled with flowers and roses. It perfectly embodies the philosophy of a stay focused on relaxation and well-being, where the connection between the unspoiled natural landscape and the relaxing atmosphere brings harmony and balance to both body and mind.
The venue is simply yet elegantly decorated, in an authentic Tuscan style, with furniture crafted by local artisans, natural materials, and warm-toned fabrics in perfect harmony with the surrounding nature.
The spa is a refined wellness center featuring two elegant single treatment and massage cabins, and an exclusive and intimate Spa Suite with a hot tub. The Spa includes a Turkish bath, sauna, hot tub, and relaxation area, designed to provide delightful rejuvenating moments through a holistic blend of personalized products and treatments. Among these are the exclusive “Sensoriali del Borro” treatments
with winetherapy and olive oil, as well as high-end treatments by Bakel Advanced Clean Beauty, known for their regenerating and relaxing properties.
Guests can also take advantage of the fitness room, equipped with state of the art design and technology, perfect for those looking to regain energy and get back in shape.
EXPERIENCES
EXPERIENCES AT VIESCA
Viesca Toscana offers unique and engaging experiences that create deep connections with local culture, history, and traditions. From cooking classes and wine tastings to horseback riding and leisurely walks, every moment promises wonder and enjoyment.
EVENTS
EXCLUSIVE EVENT VENUE
Viesca Toscana is also an ideal venue for weddings, private parties, and corporate meetings for up to 120 guests. The outdoor spaces offer endless possibilities: a park with centuries-old trees, beautiful lawns adjacent to the large swimming pool, a spacious panoramic terrace, a courtyard with an elegant loggia, and even a romantic and intimate private chapel.
Indoors, two large halls connected to the main Villa, specially restored to host ceremonies and events, are always available. They are also ideal for corporate meetings and conferences.
Every type of event is meticulously planned, leaving nothing to chance, with the invaluable assistance of the staff always available to assist the guests with the overall organization and to offer tailored experiences.
info@viescatoscana.com
+39 055.8615537
+39 340.8825513
Viesca Toscsana
Via Pistelli, 75 Località Viesca
50066 Reggello (FI)
+39 055.8615537
viescatoscana.com
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